{"id":20188,"date":"2024-09-27T14:47:19","date_gmt":"2024-09-27T17:47:19","guid":{"rendered":"https:\/\/www.autolist.com.br\/blog\/?p=20188"},"modified":"2025-01-27T11:22:31","modified_gmt":"2025-01-27T14:22:31","slug":"o-que-e-remarketing-automotivo","status":"publish","type":"post","link":"https:\/\/www.autolist.com.br\/blog\/o-que-e-remarketing-automotivo\/","title":{"rendered":"O que \u00e9 Remarketing no mercado automotivo: entenda agora!"},"content":{"rendered":"\n

Voc\u00ea sabe o que \u00e9 remarketing <\/strong>? <\/p>\n\n\n\n

O conceito de remarketing no mercado automotivo costuma gerar d\u00favidas, pois se confunde com o leil\u00e3o de carros. Apesar de parecidos, a forma como eles acontecem se distingue.<\/p>\n\n\n\n

Por isso, neste post, vamos explicar todas as caracter\u00edsticas desse modelo de negocia\u00e7\u00e3o para que voc\u00ea entenda de uma vez. Continue a leitura para conferir!<\/p>\n\n\n\n

Afinal, o que \u00e9 remarketing no mercado automotivo? <\/strong><\/h2>\n\n\n\n

O mercado veicular est\u00e1 sempre se adaptando a novas tecnologias e m\u00e9todos de negocia\u00e7\u00e3o, e o remarketing<\/strong> \u00e9 uma das inova\u00e7\u00f5es que tem ganhado cada vez mais destaque.<\/p>\n\n\n\n

Essa pr\u00e1tica \u00e9 muito utilizada para desmobiliza\u00e7\u00e3o de frotas<\/strong> de grandes empresas, principalmente para carros que n\u00e3o t\u00eam hist\u00f3rico de acidentes, oferecendo uma oportunidade \u00fanica para quem quer comprar com mais seguran\u00e7a e transpar\u00eancia.<\/p>\n\n\n\n

Assim como no leil\u00e3o, o remarketing tamb\u00e9m acontece por meio de lances<\/strong>. Esses lances s\u00e3o feitos de forma exclusiva para os participantes convidados<\/strong>. Aquele que fizer a maior oferta, adquire o ve\u00edculo.  <\/p>\n\n\n\n

Atualmente, esse modelo \u00e9 muito utilizado em desmobiliza\u00e7\u00e3o de frotas<\/strong> ou carros inteiros, sem ind\u00edcios de acidentes. <\/p>\n\n\n\n

Qual a diferen\u00e7a entre remarketing e leil\u00e3o?<\/strong><\/h2>\n\n\n\n

Como dissemos, o remarketing automotivo e o leil\u00e3o<\/strong><\/a> n\u00e3o s\u00e3o a mesma coisa. Embora os dois envolvam a venda de autom\u00f3veis, eles t\u00eam caracter\u00edsticas distintas: Veja!<\/p>\n\n\n\n

Remarketing:<\/strong> ocorre em eventos privados, sem edital. Geralmente \u00e9 voltado para a desmobiliza\u00e7\u00e3o de frotas e ve\u00edculos com proced\u00eancia, oferecendo maior controle e exclusividade para os compradores.<\/p>\n\n\n\n

Leil\u00e3o:<\/strong> acontece em eventos p\u00fablicos, com edital, atendendo os comitentes, seguradoras, financeiras, \u00f3rg\u00e3os p\u00fablicos e outros. O leil\u00e3o \u00e9 mais aberto e, por isso, pode envolver uma variedade maior de carros e modelos de negocia\u00e7\u00e3o.<\/p>\n\n\n\n

Os benef\u00edcios do remarketing automotivo<\/strong><\/h2>\n\n\n\n

Entre os principais benef\u00edcios dessa modalidade, podemos destacar o retorno da imagem do ve\u00edculo<\/strong> no resultado da consulta. <\/p>\n\n\n\n

Esse \u00e9 um dos requisitos primordiais, porque, com a foto, \u00e9 poss\u00edvel analisar a real condi\u00e7\u00e3o do autom\u00f3vel e praticar um valor justo na compra ou venda. Mas, al\u00e9m disso, o remarketing oferece outras vantagens, como: <\/p>\n\n\n\n

    \n
  • Negocia\u00e7\u00f5es mais assertivas<\/strong>: por disponibilizar mais informa\u00e7\u00f5es dispon\u00edveis, \u00e9 poss\u00edvel fazer uma avalia\u00e7\u00e3o justa e realista do valor do ve\u00edculo, evitando surpresas desagrad\u00e1veis.<\/li>\n<\/ul>\n\n\n\n
      \n
    • Exclusividade<\/strong>: os eventos s\u00e3o privados, o que reduz a concorr\u00eancia e aumenta as chances de adquirir um carro em bom estado por um pre\u00e7o coerente.<\/li>\n<\/ul>\n\n\n\n
        \n
      • Sem intermedi\u00e1rios<\/strong>: como n\u00e3o h\u00e1 necessidade de edital p\u00fablico, o processo \u00e9 mais \u00e1gil e direto, facilitando a negocia\u00e7\u00e3o entre comprador e vendedor.<\/li>\n<\/ul>\n\n\n\n

        Portanto, se voc\u00ea est\u00e1 procurando uma maneira confi\u00e1vel para comprar ve\u00edculos, o remarketing pode ser uma excelente op\u00e7\u00e3o. <\/p>\n\n\n\n

        E ent\u00e3o, achou que este conteudo foi \u00fatil? Em nosso blog voc\u00ea confere outros materiais como esse. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Voc\u00ea sabe o que \u00e9 remarketing automotivo?\u00a0A modalidade costuma gerar d\u00favidas, pois \u00e9 muito confundida com o leil\u00e3o de carros. Entenda!<\/p>\n","protected":false},"author":4,"featured_media":20208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,25],"tags":[301,302,303,300],"class_list":["post-20188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analise-veicular","category-leilao","tag-leilao-de-carros","tag-leilao-veicular","tag-remarketing","tag-remarketing-automotivo"],"yoast_head":"\nSaiba o que \u00e9 Remarketing e como ele funciona!<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 remarketing?\u00a0A modalidade costuma gerar d\u00favidas, pois \u00e9 muito confundida com o leil\u00e3o de carros. 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